What Is a Trademark? A Guide for Business Owners
If you are starting or growing a business, you’ve probably spent time thinking about your brand—your business name, logo, slogan, or even the look and feel of your products or services.
Your brand is one of your most valuable business assets. Understanding what a trademark is—and how to protect...
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Fundamentals of Franchising
Franchising has emerged as a popular business model that offers entrepreneurs the opportunity to own and operate their own businesses under the umbrella of an established brand and at the same time offers brand owners the ability to expand their reach through the effort and investment of others. Franchising has grown so...
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Don’t get burned by a Trademark Scam
Trademark filings are public records. The United States Patent and Trademark Office database contains names and addresses of owners of trademark applications and registrations. A disturbing trend that has reached epidemic proportion is the use of that data by third parties trying to scam trademark owners. If you own a trademark registration...
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