Business Name Registration v. Trademark Registration: What You Need to Know

Starting a business means making critical legal and branding decisions early—especially when it comes to your business name. Many founders form an LLC or corporation and assume that registering a business name with the state provides legal protection from competitors. However, business name registration is not the same as...
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Fundamentals of Franchising

Franchising has emerged as a popular business model that offers entrepreneurs the opportunity to own and operate their own businesses under the umbrella of an established brand and at the same time offers brand owners the ability to expand their reach through the effort and investment of others.  Franchising has grown so...
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