Tips for Selecting a Strong Trademark
Choosing the right trademark is one of the most important branding decisions a business can make. A strong trademark helps customers identify your business, separates you from competitors, and creates long-term value for your company. Just as importantly, selecting the wrong trademark can lead to expensive legal disputes, weak brand protection, and...
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What Is a Trademark? A Guide for Business Owners
If you are starting or growing a business, you’ve probably spent time thinking about your brand—your business name, logo, slogan, or even the look and feel of your products or services.
Your brand is one of your most valuable business assets. Understanding what a trademark is—and how to protect...
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Business Name Registration v. Trademark Registration: What You Need to Know
Starting a business means making critical legal and branding decisions early—especially when it comes to your business name. Many founders form an LLC or corporation and assume that registering a business name with the state provides legal protection from competitors.
However, business name registration is not the same as...
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Fundamentals of Franchising
Franchising has emerged as a popular business model that offers entrepreneurs the opportunity to own and operate their own businesses under the umbrella of an established brand and at the same time offers brand owners the ability to expand their reach through the effort and investment of others. Franchising has grown so...
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Don’t get burned by a Trademark Scam
Trademark filings are public records. The United States Patent and Trademark Office database contains names and addresses of owners of trademark applications and registrations. A disturbing trend that has reached epidemic proportion is the use of that data by third parties trying to scam trademark owners. If you own a trademark registration...
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Buying A Franchise? What You Need to Consider
Arm yourself with information you should know before signing any franchise agreement.
Acquiring a franchise has many benefits, including brand recognition, stability, developed business systems, training and support. However, that ownership also comes with certain limitations, requirements, and potential challenges. If you are thinking about buying a franchise...
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